Flexibility In The Menu Improves Mobile Catering

By Jose Ricthie

So spring's here again and it's time to paint the old trailer, check the air in the tires and get out on the road. Customers aren't quite so cut and dry. Consider their needs and use that complicated knowledge to build a new menu that will appeal to new trends while keeping your old fans happy. Success will taste all the sweeter when they're accompanied by the happy smiles of customers.

In order to keep long lines of customers threading out from your mobile catering business, you're going to have to keep them happy by producing a menu they'll warm up to. The only way you'll stay in the black is by taking their needs into consideration, so make sure you're up on what's new and that you address these changes immediately.

Today's fast food market is always changing, and consumers these days are incredibly fickle. What's popular yesterday may not be what's on their minds today. As an example, McDonalds' first store opened in 1940 and served hamburgers and fries almost exclusively. The past sixty nine years have seen McDonalds ascend to the top of the fast food chain. Why? They continue to adapt and change with the times, incorporating numerous desserts, chicken, fish, and even salads to provide a low fat alternative for the health crazed population of today. Fast food companies even provide counts of calories for each item on their menu to help guide health conscious consumers.

These changes are made all the more relevant to your mobile catering business thanks to the intense desire for organic and ethnically diverse food of today's consumers. Even McDonalds has eliminated trans fat and are reducing the amount of grease and oil they are using in their food. These differences help provide mobile catering companies with exciting opportunities you can't afford to ignore.

With such a wealth of options available, mobile catering companies must take care to pick the right items for the right clientele. Buying too wide a selection of food will result in loads of food left unsold, while the popular items will sell out rapidly. Another problem you'll be faced with is that each customer will demand more time from your employees. This can result in a major economic drain on your mobile catering finances.

To avoid these problems but still offer new health conscious foods, purchase foods with long shelf lives that need no preparation from employees. Try fruit flavored yogurts and prepackaged energy bars -- these two items taste great and are simple to maintain. The best part is that they are quite healthy for consumers, and thus help provide your mobile catering company with a clean image that will help promote healthy living. These days, you can't go too far in this direction, so push the health angle and differentiate yourself from other businesses with a customer friendly push.

To continue having success, you have to take your customers' needs into consideration. It doesn't matter if you're working a festival or a fair or somebody's backyard -- if you want to sell well, you have to provide the right food for the right people. Don't change just to do something different, but if your clientele wants something, make it happen. - 30241

About the Author:

Sign Up for our Free Newsletter

Enter email address here